The old dream of native apps in Habitaclia

In 2024-2025, we transitioned from having a WebView to having 80% of our applications as native apps. This intense effort has allowed us to improve the user experience at the most important touchpoints of our apps and to invest in new functionalities.

The changes made so far have had an immediate impact, improving conversion rates and receiving very positive feedback from our users, which has been reflected in an increase in app ratings in the markets.

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The Design System as an ally for change

The transition to native has been achieved in conjunction with the implementation of a new Design System that has allowed us to work on each component with the native context of each application (Android / iOS) in mind.

An essential partner in achieving coherence, consistency, and uniformity in every decision made jointly by the design and development teams.

Habitaclia App - detalle de un anuncio

An improvement hand in hand with our users

The switch to native has been accompanied by new features and design improvements that we have been testing at all times with regular Habitaclia users, as well as other users who fit the target but were unfamiliar with the previous Habitaclia app.

Including users in the equation is vital to understanding their needs, expectations, and ensuring that every new step we take is aimed at improving their satisfaction with our products.

Habitaclia App - screen de inicio o Home Habitaclia App - detalle de un anuncio

The impact on app markets

While we have been able to surpass a 4-star rating on Google Play (4.1), on the iOS App Store we still have significant room for improvement, with a rating of 3.6.

Habitaclia App - screen de inicio o Home Habitaclia App - screen de inicio o Home
Foto de Joan Lafulla

If you want to get to know me better, feel free to contact me via email: joanlafulla@hotmail.com

I also leave you my LinkedIn profile and a more digestible version of my CV.